Information & wayfinding

At Steer, we design intuitive wayfinding and information systems that enhance navigation, accessibility, and user experience across transport networks, urban spaces, natural environments, and major venues. Our experts combine human-centred design, behavioural insights, cartographic excellence, and digital innovation to create seamless, clear, and effective guidance for passengers, visitors, and communities. 

Using data-driven analysis and user testing, we develop strategies that help people to move efficiently and confidently through complex environments, whether in cities, parks and natural environments, campuses, mixed-use developments, sports events, or cultural venues. We integrate physical signage, creative placemaking interventions, digital tools, and real-time information to create consistent, user-friendly solutions that improve wayfinding for all. 

From designing inclusive signage and mapping systems to implementing smart, digital wayfinding solutions, we help clients enhance accessibility, passenger flow, safety, and engagement. Our work ensures that cities, transport systems, and public places are understandable, accessible, and enjoyable for all.